Enterprise
8.9/10Our pick · International brand · Also trades as National & Alamo
Enterprise has the deepest network in and around Birmingham, with city branches alongside the airport operation, making it the best-placed operator for a city pickup and the most practical for one-way hires across the Midlands.
It's also the best of the global brands on payment flexibility — reliably accepting debit cards where others demand credit — and its service culture is genuinely different from the rest: staff are trained to solve problems rather than sell cover. National and Alamo bookings are served from the same desks and fleet.
One Birmingham-specific caution that applies to every operator on this page: the Clean Air Zone charge is yours to pay if you drive a non-compliant vehicle inside the Middleway, and it's enforced against the rental plate weeks later. Ask for a compliant car explicitly.
What's good
- Deepest city and airport network in the West Midlands
- Debit cards accepted
- Best service record of the global brands
- Good one-way options across the Midlands motorways
Worth knowing
- Deposit hold and excess apply on standard rates
- Insurance add-ons are pushed at the desk
- You pay any Clean Air Zone charge yourself
