Enterprise
8.9/10Our pick · International brand · Also trades as National & Alamo
Enterprise has the deepest and best-placed network in central London: a dedicated City Centre branch plus Docklands, Park Lane and Park Royal, and — uniquely among the majors — it will arrange collection from many London hotels through the local team. For a city pickup that's a decisive advantage.
It's also the best of the global brands on payment flexibility, reliably accepting debit cards where others demand credit, and its service culture is genuinely different: staff are trained to solve problems rather than sell cover. National and Alamo bookings are served from the same desks and fleet.
The caveat that applies to every operator here: Enterprise does not pay the Congestion Charge or ULEZ for you. Budget £18 plus £12.50 a day if you'll drive the central zone, and check your specific vehicle's ULEZ compliance.
What's good
- Deepest city network — City Centre, Docklands, Park Lane, Park Royal
- Hotel collection arranged by the local team
- Debit cards accepted at many branches
- Best service record of the global brands
Worth knowing
- City-centre rates are among London's most expensive
- Deposit hold and excess apply
- Insurance add-ons are pushed at the desk
